What Upload Video File Work With Instamgram

As a marketer, you've probably wondered which Instagram video format would perform the best for your audience.

To help yous, we asked consumers what type of video formats they watch the nigh. Plus, nosotros surveyed marketers to discover their Instagram marketing strategies.

Yous'll also learn what video format users similar to watch on Instagram as well as the size, length, and aspect ratio you should exist using.

How Marketers are Leveraging Video on Instagram

In 2021, we surveyed over i,000 global marketers to empathize which trends they currently (and plan to) leverage.

The commencement thing that stood out to u.s.a. is that ​​marketers who leverage video content on Instagram are 16% more likely to say their Instagram strategy was effective last year.

We also found that 82% of marketers post video content on Instagram and the content formats they utilise most are video-based.

The master difference we see in how marketers use video versus other content formats on Instagram is that they utilise humor more than in video and market products and services less.

As for the platform's features, marketers surveyed say posting videos offers the highest engagement level and the highest ROI, more than images and live streaming.

We know that short-form video is at the peak of its popularity on platforms similar Instagram and TikTok and that could play a role in how popular video is. In fact, 85% of marketers say short-form is the virtually effective video fashion they leverage.

With that said, only 1 in four marketers use Reels. At the time marketers were surveyed, they said it offered i of the everyman ROI. Even so, information technology'southward nonetheless a feature they program to invest in this new twelvemonth.

Now that nosotros know how marketers are thinking of video, permit's switch to the consumer perspective.

Best Video Format for Instagram

Currently, Instagram offers three video formats:

• In-feed
• Reel
• Stories

Back in June 2021, nosotros surveyed more than 300 consumers to observe which video formats they watch the nearly.

Data Source

Ultimately, Instagram Story videos were the most popular video format to scout on the social media site, with 43% of those surveyed watching this type of video content the almost.

Besides survey respondents who didn't use Instagram, the next highest video format to lookout were alive videos and then videos shared directly in the feed.

The least pop video format was IGTV, which was discontinued in October, a few months after this survey.

Now that we know how consumers and marketers are behaving, permit's observe out how you tin can post the best video content on Instagram.

Instagram Video Size

To post a video on Instagram, the video should exist at least 1080 x 1080 pixels. Y'all tin apply several file types, including MP4, MOV, or GIF. The aspect ratio should be 4:5 and the maximum file size should be 250MB.

This is the proper video quality for a post on the Instagram feed. It will look something similar the screenshot below.

For an Instagram Story or Reel, the video should be 1080 x 1080 pixels, with an aspect ratio of 9:16. The maximum file size should be 250MB.

It will look something like this:

While these are the master types of videos to upload on Instagram, y'all tin can explore other spec requirements on the Instagram site.

Instagram Video Aspect Ratio

You lot tin upload videos to Instagram that take an aspect ratio anywhere between 1.91:i and four:5. For this attribute ratio, your dimensions will probably be something like 1080 x 608 px or 1080 x 1350 px.

While all these stats are important, one of the ways to keep file size down is to shorten the video. You tin't just upload 24 hours of video content on the platform.

Now y'all might be wondering, "How long can my Instagram videos exist?" Let's dive in below.

How Long Can Instagram Videos Be?

Instagram videos are a bully mode to reach Gen Z or millennial audiences. Nevertheless, it's of import to think about the type of video content that performs all-time on the platform.

Additionally, knowing the right size and video specifications before filming your videos tin can help you reach success quicker.

Editor'due south Note: This mail service was originally published in June 2021 and has been updated for comprehensiveness.

Originally published Feb 28, 2022 7:00:00 AM, updated Feb 28 2022

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Source: https://blog.hubspot.com/marketing/instagram-video-formats

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