Independent Review of the Keto Pill From Shark Tank

Claim

Ketogenic-based supplements let you lose weight while sleeping; Shark Tank judges backed "keto diet pill"

DETAILS

Inadequate support: There'south a lack of scientific testify supporting the use of "keto diet pills" for long-term weight management.
Inaccurate: To appointment, no "keto diet pill" has been endorsed by judges on the concern reality television show Shark Tank or Dragons' Den.

KEY TAKE Abroad

The ketogenic diet is depression in carbohydrates and high in fat content. Information technology was originally adult to treat drug-resistant epilepsy in children, but has get a popular nutrition regimen marketed equally promoting weight loss, although evidence for its long-term efficacy is lacking. To date, no "keto diet pill" has been endorsed by judges on the business organization reality television shows similar Shark Tank and Dragons' Den.

Full CLAIM: Ketogenic-based supplements permit you lot lose weight while sleeping; Shark Tank or Dragons' Den judges backed "keto diet pill"

REVIEW

At that place accept been numerous ads on social media promoting nutrition supplements that supposedly aid weight loss. For example, many Facebook ads contain a video prune actualization to promote a diet supplement to aid weight loss, such as this one and this ane , challenge that "every judge" from the American business reality television testify "Shark Tank" had "backed the pill". Similar claims were also made with "Dragons' Den", another concern reality television testify in Great britain (meet examples here and here ). There were also other Facebook ads promoting these supplements that made no mention of either Shark Tank or Dragons' Den ( see example ).

Keto, or ketogenic diet, is a nutritional government that is low in carbohydrates and high in fatty. The aim of the diet is to shift the type of fuel that the torso uses from carbohydrates to fat. Originally developed to treat drug-resistant epilepsy in children, the diet is at present promoted as a manner to lose weight. A literature review published in the Journal of Clinical Lipidology concluded that while the ketogenic diet can aid in weight loss, it didn't demonstrate an advantage over conventional weight loss strategies in the long run^[1].

This New York Times commodity on the ketogenic diet, published in 2020, reported:

"The keto diet appears to deliver fast results: The start pounds may seem to slip off. That can be seductive but it'southward likely water weight. Then, dietitians say, it'due south back to energy in minus free energy out. You lot can admittedly gain weight on whatsoever diet if you're consuming 5,000 calories a day, co-ordinate to Dr. Linsenmeyer, who is also managing director of Saint Louis University'due south Didactic Program in Dietetics."

In the Harvard Wellness Alphabetic character, registered dietitian and director of the Department of Nutrition at Brigham and Women's Infirmary Kathy McManus warned that "The keto diet is primarily used to help reduce the frequency of epileptic seizures in children. While it also has been tried for weight loss, just short-term results take been studied, and the results have been mixed. Nosotros don't know if it works in the long term, nor whether it'southward prophylactic".

No, neither Shark Tank nor Dragons' Den judges endorsed a "keto diet pill"

As Snopes and AFP Fact Check explained in their fact-checks, the diet supplement associated with many of these ads appeared to exist a "keto diet pill". The sheer number of these ads prompted one Shark Tank judge, Barbara Corcoran, to respond. Corcoran told AFP Fact Check in a statement emailed by her executive assistant Emily Shush:

"Not one of my young man Sharks endorse Keto. Nosotros never heard of them until they used our faces in their faux ads online. The attorneys for 'Shark Tank' vigilantly pursued them just they constantly change their urls and identities making them very hard to grab".

Similarly, Dragons' Den judges besides didn't endorse a "keto diet pill". On a list of products that were pitched on the show, no production containing "keto" appeared. A 2019 news commodity reported that a woman who had purchased "keto pills" online, marketed equally "PureFit Keto Dragons Den" and advertised as being endorsed by Dragons' Den judges, lost more than £100 after the company withdrew that money from her account without her noesis. This likewise indicates that such ads associating "keto diet pills" with business reality goggle box shows began at to the lowest degree equally early on as two years ago.

Dragons' Den and the CBC released a statement in April 2020, calling on consumers to be aware of fake advertisements on Facebook:

"It has come to our attention that there have been a number of fake advertisements on Facebook for products that appear to exist endorsed by Dragons' Den. CBC and Dragons' Den strongly recommend that you enquiry any product online before purchasing information technology to ensure the visitor is reputable and the product is genuine.

If you experience that you have been taken advantage of involving a fake Dragons' Den endorsement in a Facebook ad, please written report the company or product folio to Facebook and contact your credit card visitor as before long as possible if you have given your credit card number."

According to Snopes:

"Claims of a 'Shark Tank' approved 'keto pill' are just one of a series of iterations of a broader scam. Among the many ways some people seek 'passive income' from online marketing is to sell supplements via dropshipping — a practise in which the person advertising and selling a given product never really has physical possession of the product in question. The office of the dropshipper is to move the product past directing potential customers to gild directly from a supplier and thereby earning a fraction of the profits from a sale in the procedure. Myriad individuals in this infinite evidently use a variety of dubious practices to juice those sales."

Inauthentic behavior observed amongst Facebook Pages that published these ads

Nosotros observed that multiple Facebook Pages had published these ads, which shared the same or similar text promoting a diet supplement, that also went viral on Facebook. Searching Facebook's Advertisement Library using i such text "Why every estimate on Shark Tank backed this product" turned up more than 200 results, beginning every bit early as October 2020.

The Advertizement Library also showed that some of these ads had been removed by Facebook for going against Facebook Advert Policies. Specifically, the ads ran without a disclaimer fifty-fifty though it was related to social bug, elections or politics, which required such a characterization. However, many of these ads were still active and running.

Upon examining some of the Pages that ran ads containing the same text, we observed that these Pages exhibited signs of inauthentic behavior as divers by Facebook policy, specifically attempts to obscure their origins, which could mislead users virtually their activeness.

Ane such Page, which was created in 2017, posted such an ad. By examining the Community tab on the Folio, we noticed that the Page's name was identical to the proper name listed on an individual's Facebook profile. Autonomously from the name, nosotros as well observed that the profile and cover photos of the Page were identical to those shown on the private's Facebook profile, which were uploaded in 2016. And while the Page described itself as an "Creative person", the individual's Facebook contour indicated that they were a medical doctor.

We besides searched for Facebook posts using the social media listening tool CrowdTangle that shared the same text, and identified two more than examples of Pages that ran an advertizing with the same text. One of these Pages, created in 2015 with more than 100,000 followers, described itself as a "Domestic and International Jitney Service" located in Bangladesh (see the ad). Curiously, its page transparency information showed that the Page was managed by accounts whose primary regions were Vietnam and the Philippines.

In addition, the Page's profile photograph—incongruously for a send service located in Bangladesh—was that of a woman in workout gear, which also appeared in the advertisement. A reverse image search on Google showed that the photo was of a fitness model who lives in the U.S.

Her photo was also found in a mail service published on another Facebook Page, containing the same text. The Folio is listed equally "Musician/Band". Based on the text in the Page'due south Well-nigh department, it appears to exist managed by an account or accounts communicating in Portuguese.

Notation the identical photos and text used in both Pages. While the 2 photos from the left come up from a Page claiming to be for a ship service in People's republic of bangladesh, the 2nd photo from the right, posted a few days after, was on another Page that appears to be associated with a Lusophone account or accounts.

Some other Page sharing an advertizing containing the aforementioned text described itself as a wearable make based in New York. It was created in 2011 and has more than 2,000 followers.

A Folio describing itself as a clothing make published an ad containing the same text and a video promoting a nutrition supplement. The image of the same woman was also used in another advertizing promoting a diet supplement, published by a different Folio. Detect that the caption on both ads are nigh identical, except that the one on the right references Dragons' Den instead of Shark Tank.

However, the elevation results of a search for the Page's name were a musical group of the same name based in France.

Examining the address given by the Page (103 McGaulley Avenue, Plattsburgh, New York), we were unable to locate a concern of this name in this street in Google Maps, which appeared to be residential instead.

Google Maps satellite imagery of McGaulley Artery, Plattsburgh, New York, U.S.

In addition, a reverse prototype search of this Folio'southward profile photo on the Russian search engine Yandex turned up an identical, though low-resolution, image that independent the text "Shalonda'southward Manner Boutique". An app named "Shalonda's Fashion Boutique" besides appears on the website AppAdvice, which provides recommendations on smartphone apps. It's unclear if the Folio and the app are associated with each other.

Finally, its page transparency information showed that accounts managing the Page identified their primary region in more than five countries, mainly Brazil, the U.Southward., and Vietnam.

It'due south unclear if these Pages exhibiting signs of inauthentic behaviour worked in concert with each other or if the Pages that published these ads and posts did and so independently and without sensation of other Pages. That being said, at least 4 Facebook Pages that we examined above shared content containing the same photograph of a fitness model and the same or similar text.

Overall, these observations strongly signal that several Facebook Pages, some of which are managed past accounts that identify their primary location in multiple countries, and which publish simulated ads promoting "keto diet pills", are impersonating other Facebook users and/or attempting to mislead others regarding their origins and activity. The Pages on which we observed inauthentic activity may be fake accounts or accounts that were hacked by malicious actors. Users on social media platforms should remain vigilant regarding the source of advertisements that they see online and practise due caution when making purchases.

UPDATE (1 April 2022):

The headline of this review likewise as its content was updated to reflect more contempo appearances of Facebook ads for keto pills that don't mention Shark Tank or Dragons' Den.

REFERENCES

• 1 – Kirkpatrick et al. (2019) Review of current evidence and clinical recommendations on the furnishings of low- carbohydrate and very-low-carbohydrate (including ketogenic) diets for the management of body weight and other cardiometabolic risk factors: A scientific statement from the National Lipid Association Nutrition and Lifestyle Task Force . Journal of Clinical Lipidology.

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Source: https://healthfeedback.org/claimreview/shark-tank-judges-didnt-endorse-a-keto-diet-pill-many-advertisements-for-keto-diet-supplements-promoted-by-suspicious-facebook-accounts/

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